That includes access to the MAC football championship game and the league’s men’s and women’s basketball tournaments. On the sponsorship side, MAC partner JMI Sports will sublicense the conference’s sponsorship rights to Genius Sports, which will be responsible for selling those rights-and sharing proceeds with the league. Genius will include video tech from Second Spectrum, and build free-to-play games to help the MAC and its partners find other ways to engage with fans. Under this deal, Genius’ NCAA LiveStats, the NCAA’s official tool for data collection and distribution, will be rolled out for all MAC competitions. The partnership with Genius Sports will assist us in those efforts.” “We have the responsibility to manage our assets and leverage those assets for the benefit of the student-athletes and our member institutions. “This partnership will permit us to exert greater control of our statistics, provide increased oversight over events through the utilization of integrity services and provide support and financial benefits for the conference and its membership,” MAC commissioner Jon A. The MAC is the first individual conference to sign with Genius. Genius is already a long-term partner with the NCAA, in a deal that currently prohibits the sale of data to sportsbooks. by sportsbooks on faster data feeds and marketing rights. Retrieved March 8, 2023.That could change in the future, and Genius is positioning itself to capitalize should college sports warm further to the billions being spent in the U.S.
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